HomeCritical friends & Steering Committee

Critical Friends

Antonella Agnoli (Italy)
Member of the Higher Council of Cultural Heritage and Landscape of the Association Forum for the Book, President of the Federica Foundation of Fano, Vice President of the Rusconi Foundation of Bologna. He is also part of the board of SOS (School of Sustainability) based in Bologna.

Robert Alagjazovski (Macedonia)
National coordinator for the development of culture and inter-ministerial cooperation. Former Minister of Culture.

Sandra Aloia (Italy)
Member of Cultural Innovation Area of ​​the Compagnia di San Paolo.

Edwin Bendyk (Poland)
Journalist, publicist and writer. He works for the POLITYKA weekly where he is heading the scientific department. He delivers lectures on culture at the Department of Sociology of the University of Warsaw and at Collegium Civitas where he is the director of the Centre for Studies on Future. At the Graduate School for Social Research of the Polish Academy of Sciences, he conducts a seminar on new media. He is the editor-in-chief of the scientific magazine ‘Culture and Development’.

Chenine Bhathena (England)
Creative Director for Coventry 2021, UK City Of Culture. For the last 8 years Chenine has been a Senior Culture Manager delivering the Mayor of London’s Cultural Strategy, taking the lead on Culture and Placemaking across London.

Rebecca Blackman (England)
Director Engagement & Audiences at Arts Council England and Midlands Director.

Micaela Casalboni (Italy)
Actress, a theatre teacher and co-art director of Italian Company Teatro dell’Argine. Since 1994 in her work she follows the idea of theatre and the arts as levers and tools towards cultural and social inclusion, active citizenship, transgenerational, transcultural, transnational and transdisciplinary dialogue.

Fabio Cavallucci (Italy)
Director of Trento’s Civic Gallery of Contemporary Art between 2001 and 2008. Between 2006 and 2008 he coordinated the event Manifesta 7. European Biennial of Contemporary Art, which took place in Trentino Alto Adige in 2008. In 2010 he was appointed Director of the Contemporary Art Centre, Castle Ujazdowsky in Warsaw. He has been directing Prato’s Luigi Pecci Contemporary Art Centre since 2014.

Angelina Chambon (Spain)
Works as Culture Manager in the Co-operation and New Projects Department of Zaragoza Cultural Board. The purpose of this department is the implementation of the Cultural Co-operation Strategy of the city of Zaragoza.

Natalia Daca (Poland)
Works in the Marketing Department of the Sinfonia Varsovia Orchestra. She participated in the workshops carried out as part of the Audience DEveloper project: Skills and Training in Europe.

Rita De Graeve (Belgium)
Senior policy advisor in the Department of Culture, Youth and Media in Flanders – Belgium, specializes in entrepreneurship and innovation in the Cultural and Creative Sectors in a Flemish and European context. She strives to give artists and creatives a well-deserved place in the economy by improving the ecosystem for the Cultural and Creative Sectors.

Beata Dubiel-Stawska (Poland)
Cultural expert, consultant, facilitator and author of training programs in the areas of: project management, strategic planning, building efficient teams, change management, brand in culture and audience development. Trainer in European projects in the area of ​​audience development - ADESTE and CONNECT, in which she conducts workshops with cultural institutions.

Agata Etmanowicz (Poland)
Co-creator of the Impakt foundation. In the years 2003-2007 she was associated with the Contact Point for Culture in the Ministry of Culture and National Heritage responsible for the coordination and promotion of the European Union Program in the field of culture - "Culture 2000" (now: "Culture 2007-2013") in Poland. She was also a representative of the Ministry of Culture in the Committee on Culture of the Council of the EU (2004-2006) and the Working Group on Audiovisual Affairs of the Council of the EU (2005).

Piotr Firych (Poland)
Media and communications specialist, PhD student at the Institute of Cultural Studies of the Adam Mickiewicz University in Poznań. Co-author of a number of research and strategic studies in the field of culture; collaborator of the AMU Regional Observatory of Culture; a guest lecturer at the Estonian Academy of Music and Theatre in Tallinn where he teaches a course on communications strategies and new media; in the years 2013-2015, he worked as a spokesperson for the ‘Wielkopolska Akademia Gitary’ festival; previously, he worked for the Polish Tourist Organization in Madrid.

Coral Flood (England)
Coral has over 20 years’ experience in arts management and developing the arts and creative industries. Coral has previously worked within the theatre and performing arts sector and for both local and regional government. Over the past 18 months Coral has been leading the London Borough of Culture programme – a new initiative launched by the Mayor of London, which puts culture at the heart of communities.

Staffan Forssell (Sweden)
Director of Swedish Arts Council.

Bartosz Frąckowiak (Poland)
Deputy Director of the ‘Scena Prezentacje’ Theatre operating under the Biennale Warsaw brand. In the years 2014-2017, he worked as the Deputy Director of the Polish Theatre in Bydgoszcz. Theatre director, playwright, curator and producer. He published in various theatrical and socio-cultural magazines (‘Dialogue’, ‘Didaskalia’, ‘Krytyka Polityczna’, ‘Teatr’).

Jonathan Goodacre (England)
Jonathan works with a range of arts and cultural organisations in the East of England to help them understand and develop their audiences. Nationally, he is leading on the Outdoor Arts and Live Art clusters as part of Audience Finder. This includes the Outdoor Arts research produced in collaboration with ISAN since 2013 which is one of the largest and most comprehensive undertaken anywhere in the world. Jonathan is lead for The Audience Agency on Adeste, a European Union Erasmus + project, which is researching and setting training standards in audience development across the arts, heritage and cultural sectors in Europe. He is also one of the advisors for the forthcoming study on audience development for the European Union and is part of the Pedagogic Team of the European Diploma for Cultural Project Management run by Association Marcel Hicter.

Maria Hlavajova (Netherlands)
Founder and artistic director of BAK - a base for art, knowledge, and the political. Artistic director of FORMER WEST.

Katti Hoflin (Sweden)
Swedish creator, author of books for children and a musician. Since 2007 she has been head of various culture centres, created innovative libraries for children and young people. Since 2014 she became City Librarian for the public library in Stockholm.

Kruno Kardov (Croatia)
Assistant Professor and the Head of the Department of Sociology at the Faculty of Humanities and Social Sciences, University of Zagreb. His research interests include social movements, independent culture and participation in culture.

Katarzyna Kuzko-Zwierz (Poland)
Adeste Member, consultant at Warsaw’s Museum of Praga/Museum of Warsaw. She is currently working on the ‘Oral History’ project.

Michal Lázňovský (Czech Republic)
Theatre Faculty of Academy of Performing Arts in Prague, Head of Department of Arts Management.

Paweł Łysak (Poland)
Theater director and philosopher, artistic director of Powszechny Theatre in Warsaw.

Justyna Makowska (Poland)
Director of the Culture Department of the city of Poznań.

Janusz Marynowski (Poland)
Director of the Sinfonia Varsovia Orchestra. Thanks to his efforts, the Orchestra became a self-governing cultural institution.

Pavla Petrová (Czech Republic)
Director of the Arts and Theatre Institute in Prague.

Marcin Poprawski (Poland)
Dr Marcin Poprawski is a Deputy Dean of the Faculty of Social Sciences of the Adam Mickiewicz University (AMU) in Poznan, Poland, and works in the Institute of Cultural Studies at the AMU; he is also a co-founder and research coordinator of the ROK AMU Culture Observatory. Since 2006 he has been lecturing at the Viadrina European University in Frankfurt Oder. He improved his professional skills in teaching cultural management and cultural policy during an internship at the Centre for Cultural Policy Studies, the University of Warwick (UK) in 2012. His research interests, publications topics and projects include: cultural policies, cultural management and entrepreneurship, festivals management models, culture-led city development, aesthetics in management, organisational cultures in cultural & creative organisations and heritage institutions. He is an expert of the Association of Polish Cities, a mastermind of professional trainings and research tools for public and civic cultural sectors. He was recently involved in several international research projects, e.g. on audience engagement (for the European Commission, coordinated by Fondazione Fitzcarraldo in Turin) or cultural and creative spillovers (European Research Partnership on Cultural and Creative Spillovers). In 2016 he was a Jury Member of the N.I.C.E. Award (European Award for Innovations in Culture and Creativity in Europe). Since 2013, he has been twice elected Vice-president of the ENCATC European Network based in Brussels.

Pau Rausell Köster (Spain)
Economist and Professor at the Department of Applied Economics. Director of Econcult, the Area of Research in Economics of Culture and Tourism.

Carla Schiavone (Italy)
Staff Member at Assessorato Crescita Culturale - Roma Capitale.

Antonia Silvaggi (Italy)
Project manager and researcher for Melting Pro, a consultancy and training organisation active in the field of culture and arts, based in Rome, Italy, Rome. She has extensive experience in working on international projects on audience development training, cultural participation and digital storytelling. She is currently involved in CONNECT and ADESTE Plus.

Marta Skowrońska-Markiewicz (Poland)

Deputy Head of Programme Department of the Museum of Modern Art in Warsaw. Since 2012, she has been in charge of educational and outreach programmes there. Her experience includes coordinating art and architecture festivals, volunteer programmes and public art projects.

Trainer in European projects in the area of audience development - ADESTE and CONNECT, in which she conducts workshops with cultural institutions.

Jan Sowa (Poland)
Sociologist and cultural studies expert, curator of the discursive and research programme at the Biennale Warsaw; the author of the widely commented books titled ‘The Phantom Body of the King. Peripheral Struggles with Modern Form’ and ‘Another Republic is possible! Spectres of the Past, Visions of the Future’

Kaja Stępkowska (Poland)
Works in the Communications Department of the ‘TR Warszawa’ theatre. She participated in the workshops carried out as part of the Audience DEveloper project: Skills and Training in Europe.

Aleksandra Szymańska (Poland)
Director of the Gdańsk Institute of Urban Culture.

Ioana Tamas (Netherlands)
Ioana Tamas joined European Cultural Foundation as Senior Advocacy Officer in March 2018. She holds ten years’ experience in the cultural sector in Romania, Europe, and the U.S. Prior to joining ECF, she served as advisor to the Romanian Minister of Culture Corina Suteu and Policy Officer for two European Capital for Culture candidate cities (Bucharest and Timisoara – winner). Internationally, Ioana has collaborated with organisations such as the National Endowment for the Arts (US), IETM and Culture Action Europe (EU). She is a Hubert H. Humphrey / Fulbright alumna, and former fellow of the Global Cultural Leadership Program. Ioana holds a PhD in Theatre Studies.

Tomasz Thun-Janowski
Director of the Office of Culture at the Warsaw’s City Hall. Born in 1974, he studied Polish and theatre studies and philosophy at the University of Nicolaus Copernicus in Torun and at the University of Warsaw. He has been linked professionally to theatre and culture as a manager and producer. He is an expert in the field of brand building and management of complex communications projects. A long-term Deputy Executive Director of the ‘TR Warszawa’ theatre and head of the communications department of the Adam Mickiewicz Institute. Citizen of Culture, a signatory of the ‘Covenant on Culture’ [Pakt dla kultury] signed in 2011 with the President of the Council of Ministers of the Republic of Poland. A member of the Committee for the Garden of the Righteous of Warsaw.

Harm Christian Tolden (Norway)
Municipal director of culture, industry, church and sports in Bergen. He joined the position as Municipal Director from the position as Director of Norsk Publikumsutvikling.

Gary Topp (England)
Expert in the relationship between culture and cities. He has worked across the UK and in Melbourne, Australia. Currently CEO of Culture Central, a city wide development agency in Birmingham, the largest UK city outside of London.

Dea Vidović (Croatia)
Director of Kultura Nova Foundation - institution dedicated to civil society organizations in contemporary arts and culture in Croatia. For more than fifteen years of her professional engagement in culture, she worked as a manager, editor, journalist and researcher. She was one of the researchers engaged in the "Study on audience development – How to place audiences at the centre of cultural organisations". She is an ENCATC Board member as well as an Advisory Board member of the "OpenHeritage" project supported by Horizon2020.

Henrik Wenzel Andreasen (Denmark)
Head of division, music and performing arts. Member of Agency for Culture and Palaces.

Jane Wilson (England)
Arts & Events Manager at Cambridge City Council, having previously been Chief Executive of ADeC, an arts development charity. She is also Chair of Arts Development UK, and Chair of the National Culture & Leisure Forum, so works closely with Arts Council England and DCMS/LGA colleagues on cultural policy.

Paweł Wodziński (Poland)
Director of the ‘Scena Prezentacje’ Theatre operating under the Biennale Warsaw brand. He is a theatre director by trade. He graduated from the Acting Department (1989) and the Drama Directing Department (1993) of the Aleksander Zelwerowicz Theatre Academy in Warsaw. In the years 2000-2003, he was the General and Artistic Director of the Polish Theatre in Poznań. In 2010, he worked as the programme director of the 5th R@PORT International Festival of Polish Contemporary Art in Gdynia. In the years 2014-2017, he worked as the Director of the Polish Theatre in Bydgoszcz

Justyna Wrońska (Poland)
Works in the Promotion and Marketing Department of the ‘Baj’ Theatre in Warsaw. She participated in the workshops carried out as part of the Audience DEveloper project: Skills and Training in Europe.

Hanna Wróblewska (Poland)
Studied art history at the University of Warsaw. Curator of exhibitions, incl. Andrzej Wróblewski’s ‘Retrospektywa’ [Retrospective] (Zachęta, 1995), ‘Panoptykon. Architektura i teatr więzienia’ [The Panopticon. Architecture and prison theatre] (Zachęta, 2005), ‘Katarzyna Kozyra. Casting’ (Zachęta, 2010). She is an active participant in cultural life, including the Citizens’ Forum of Contemporary Art and Citizens of Culture. Since 2010, she has been the director of Zachęta – National Gallery of Art.

Olga Wysocka (Poland)
Political scientist and cultural manager; since 1 August 2014, she has been working as the deputy director of the Adam Mickiewicz Institute. She has been associated with the Institute since 2008. In 2009-2012, she was the manager of the Polish Cultural Programme of Poland’s Presidency in the EU Council, the largest project implemented by the Institute so far.

Tone Østerdal (Norway)
CEO of the Norwegian Live Music Association. Previously Head of Arts and Culture in the County Council administrations of both Akershus and Buskerud. She holds several board positions in Norwegian arts organizations.


Steering Committee

Alessandra Gariboldi
Senior researcher and consultant in the fields of visitor studies and cultural project evaluation, with a primary focus on audience engagement and participatory approaches. She's the coordinator of the Research and Consulting Department of Fondazione Fitzcarraldo and collaborates with the Cultural Observatory of Piedmont, Italy. With an educational background in Art History and Sociology, she also acts as an independent trainer and adviser for cultural organizations in developing and evaluating participatory projects aiming to reach and engage new audiences. She is actively involved as researcher and trainer in two EU funded projects on audience development: ADESTE (Audience Developer Skills and Training in Europe) for developing and testing a new occupational profile in arts organizations; and Be SpectActive, whose aim is to test and develop performing arts projects actively involving audience in programming.

Steven Hadley

Arts manager, writer and lecturer whose work has taken him around the world to deliver consultancy and training for the cultural sector. Steven has over 20 years arts marketing and management experience in both the visual and performing arts, most recently as Chief Executive of Audiences NI, the audience development agency for Northern Ireland. He has experience of working with a wide range of arts organisations, funders, local authorities and government departments and recently sat on the Department of Culture, Arts and Leisure (DCAL) Ministerial Arts Advisory Forum working to develop a new ten-year strategy for the arts.

Alongside writing for Arts Professional, The Stage, The Conversation and the Journal of Arts Marketing, Steven has delivered training and keynotes at conferences in Spain, Norway, Sweden, Ireland and the Czech Republic. He works with a wide range of clients on both a short-term and ongoing basis in an arts management and consultancy capacity and has most recently been engaged on a long-term contract with NI Opera.

Steven holds an MA, MBA and is a Fellow of the Chartered Management Institute. For the past five years he has been lecturer and Module Convenor for Audience Engagement on the MA in Arts Management at Queen's. Steven was awarded a PhD from Queen's University Belfast for his research on audience development and the ideological function of democracy in English cultural policy.

Amaia Makua Biurrun
Lecturer at the University of Deusto. She has a B.A. degree in Economic Law, M.A. degree in Leisure Management (Major in Tourism) from the University of Deusto and the University of North London (UK) and a PhD in Leisure and Human Potential from the University of Deusto. She holds an MBA from the University of the Basque Country. Previously, she worked for 10 years in the sector of events and tourism and established the Stop Bilbao agency. At present, she is a lecturer at the Master’s degree programme in Congress, Event and Trade Fair Management (MUOCEF) as well as at the Master's degree programme in Leisure Project Management (MUDIPRO). In recent years, she has been actively involved in drafting the quality management standards in tourism and leisure sector, in cultural, industrial and religious tourism, as well as in shaping competence profiles of cultural professionals.

Niels Righolt
Niels Righolt has a broad background and experience from more than 25 years in the arts field. He has worked as Head of Information, Producer, Artistic Director, Cultural Political Developer, Managing Director and Political Advisor within a variety of cultural institutions and organizations over the years, among others, as Managing and Artistic Director of the Dunkers Arts Centre in Helsingborg, Sweden, as Chief Curator and producer for Møstings Hus & Byggeriets Hus, Copenhagen and as co-founder of the intercultural magazine and communication bureau Cultures. At present Niels is a board member of among others the Danish contemporary dance scene Dansehallerne in Copenhagen and the Audience Europe Network. Niels has a background in Literature, Modern Culture & Cultural Communication and Spanish Culture & Language from the University of Copenhagen.

Joanna Szwajcowska
Deputy Director of the Office of Culture at the Warsaw’s City Hall. For years, she has been professionally linked to the area of culture; she has been involved in the planning, organization and promotion of cultural activities in Poland and abroad, as well as in research studies in the cultural sector. She was a Deputy Director at the Polish Institute of Rome, a producer at the ‘TR Warszawa’ theatre, a head of the Research and Analysis Department of the National Centre for Culture where she co-created the Observatory of Culture programme. In the years 2010-2014, she was a Deputy Director pf the Centre for Contemporary Art at Ujazdowski Castle in Warsaw. a A graduate of English Studies and Psychology, she has earned her PhD from the Department of History and Civilization of the European University Institute in Florence.

Anne Torreggiani
Anne founded Audiences London in 2003 which became The Audience Agency in 2012, now an established national charity employing 50 people. Its mission is to support the cultural sector in becoming more audience-focused – and more relevant and resilient as a result. She has 25 years’ experience in the arts, as director of marketing and audiences with numerous UK cultural organisations – local authorities, theatres and festivals (including West Yorks Playhouse and LIFT) and, and then as a consultant, facilitator and adviser for agencies such as Arts Council England, British Council, the European Commission and a diverse range of cultural organisations in the UK (from The Albany, Graeae, Tamasha to Tate, National Theatre, Manchester International Festival) and internationally. Anne is a specialist in audience strategy, trends and patterns of public engagement and works across all artforms and museums and has special interests in non-traditional audiences and organisational change. She is a regular commentator and speaker on these issues.